Arts and Leisure Business and Finance Garden and Nature Government and Politics Home and Family Science and Technology Sports Rubber Stamps Nancisceris Internet Directory Getting Married? Check out our FREE online Wedding Planner. Job Stress? Cincinnati New Homes Sergio Lub Copper Bracelets ListMom Domain Name Registration Tell a friend about our site.		2010 September 09, Thursday Keep ’em Coming Back! by Dan C. Rinnert First published online on 2005 April 30. You’ve printed your web site address on all your letterhead and business cards. You’ve included it in your flyers and brochures. You may have even had it lettered on your vehicle. As a result, your customer saw your web site and checked it out online. And, if your web site is nothing more than an online brochure, they probably never came back. How can you get your customers to keep visiting your web site? One way is by offering specials your customers can only find on your web site–do not advertise these specials in any other medium! You want to accomplish two things... First, you want customers to visit your web site regularly. When you have new additions to your web site, you want customers to be aware of it without you having to spend a bundle of money to advertise the fact that you updated your web site! If you have them visiting regularly to see the latest specials, they’ll see any new additions or announcements you have on the site. Second, you want to increase sales. A special offer can serve to entice customers to buy something additional, or to buy from you instead of your competitor. A restaurant might offer free fries with a meal purchase, or a free dessert with the purchase of two side items. A store might offer a buy one get one special. And, a painter may offer to paint a bathroom free when you have two rooms painted at the regular price. Make sure you change your specials frequently to keep your customers coming! A busy coffee shop might want to change its specials daily, while a plumber may change his specials monthly. Choose a frequency that make sense for your business and schedule, and stick with it! For best results, be consistent with your effort! “Keep ’em Coming Back!” is an original article by Dan C. Rinnert. Originally published in the January 2003 issue of The Canville Times, a newsletter for our web site hosting & design clients. Copyright 2003, 2005 by Canville Communications. Download this article as a PDF Please Share This Story Login with your Canville account to leave a comment. Return to Previous Page. Return to Home Page		Rubber Stamps You can save a lot of time by using rubber stamps! Think of all the repetitive writing you do in a typical day–much of which can be replaced with rubber stamps. Click here to visit the site. Canville Virtual Village Under Reconstruction... There was a time when the streets were alive with the sounds of children playing, friends gathering, and adults conversing. When the heat of summer met its match in an ice cream bar delivered by the friendly chap in the neighborhood ice cream truck. Or, a rubbery hose would refresh children with the spraying of water into the air. Oh, how times have changed. Where go the little children now? Where now gather the teens? Where chatter away the adults all afternoon? And, alas, what has become of the lonesome ice cream man? In today’s fast-paced world, where many suffer from information overload, we offer a retreat from the headaches of the computerized world in our own Suburbs of the Information Superhighway, Canville Virtual Village. Click here to visit the site.